Klamath County Fair
A comprehensive marketing campaign that transformed attendance for the region's largest annual event.
The Challenge
The Klamath County Fair is a beloved annual tradition and one of the region's biggest events, drawing families from across Southern Oregon and Northern California. They wanted to try new ways to reach a younger demographic and expand their marketing beyond traditional channels. While the fair had always relied on word of mouth and local advertising, they recognized the opportunity to connect with a new generation of fairgoers through digital marketing and social media. They needed a partner who understood both the digital landscape and the heart of what makes a county fair special.
The Solution
We developed and executed a full-scale marketing campaign spanning paid ads, social media, and web. We built targeted Meta ad campaigns designed to reach families and younger audiences across the region, highlighting the concerts, rides, food, and experiences that make the fair unforgettable. We created engaging social media content to build excitement in the weeks leading up to the event, giving people a behind-the-scenes look at what was coming. We optimized their web presence, making it easy for visitors to find information and purchase tickets. The campaign focused on showcasing what makes the Klamath County Fair special and giving people a reason to make it an annual tradition.
Impact Delivered
200% attendance growth year-over-year
Sustained growth for two consecutive years
Expanded reach to new audience segments