Klamath Falls Cascade Cup
Helping launch Oregon's premier outdoor pond hockey tournament in Klamath Falls.
The Challenge
Cascade Cup was launching a brand new type of event in Klamath Falls, a rural community where outdoor pond hockey had never been done before. The organizers had the vision and the hockey expertise, but they needed help getting the word out. They needed to build buzz in hockey communities across Oregon and the Pacific Northwest, and they needed to engage local businesses for sponsorships to help fund the event and make the inaugural season a reality.
The Solution
Since Cascade Cup is donating all profits to the local youth hockey program, they were in a great position to seek meaningful sponsorships. We hooked them up with everyone in our network and built Meta ad campaigns to expand their reach. We guided them on social media strategy and helped launch campaigns to engage with the community and build excitement leading up to the tournament. We partnered with Visser Analytics to build a professional website that helped sponsors understand the event and the impact it would have on the community.
Impact Delivered
Connected organizers with local sponsors
Facilitated website development partnership
Launched successful campaign to reach potential players